LensCrafters Case Study Essay Example | Topics and Well Written Essays - 1500 words

LensCrafters Case Study - Essay ExampleThese factors, together with the chains value chain and potential challenges are the principal focus of this paper. LensCrafters operations strategy and sustainability based competitory advantage LensCrafters was the first ocular vendor to bode its customers quality eyeglasses within a short duration of one hour. The chain is able to attain this challenging feat by introducing autonomous onsite optometrists, amply equipped optical laboratories, as well as, a broad range of glasses frames at every outlet. LensCrafters operations strategy is guided by its mission, which explicitly states that the chain focuses on being the worlds best optical outlet. This happens through creating a loyal customer base, by promoting formation of a impulsive team of leaders and associates, who craft high quality eyewear in just one hour, and deliver superior services that meet customers in the flesh(predicate) needs and preferences (Collier & Vans, 2011). It is clear that LensCrafters is a distinctive optical chain in marketplace, since it offers full laboratory analysis onsite and is also able to provide the customers with quality eyeglasses or contacts within one hour or even less. This service is coupled with a ninety day guarantee, which allows customers to return their spectacles unconditionally or exchange them, if they do not meet specifications. Additionally, the optical retailer offers an extended security department scheme and optometrists to give customers a comprehensive eyes examination, while offer them the chance to pay later. This allows them to broaden the customer base, since everyone can afford services provided (Collier & Vans, 2011). In terms of sustainability, the political party has a broad range of strategies that give it competitive advantage over rivals in the optometric industry. For instance, LensCrafters has focused extensively on its philanthropic efforts in the diverse societies in which its service out lets are located. An excellent example is the optical retailers partnership with Lions Clubs branches to facilitate recycling of used spectacles, in order to help those individuals that do not have lavish money to purchase new eyeglasses. This distinctive service is provided not only in the chains American domicile, but also in create countries like South Americas Puerto Rico. This philanthropic act enables the optical dealer to provide its immense expertise to needy individuals. The strategy has brought the confederation a lot of goodwill among customers, since they know that associating with LensCrafters allows them to reach out to the underprivileged in society. Humanitarian efforts, therefore, gives LensCrafters competitive advantage over other global optical companies. For specificity, the company has programs like Give the sight gift, in which the company offers vouchers to needy customers, for them to acquire free eyeglasses. There is also the See more program, whereby off icial company vans travel to public schools locally and internationally giving free eye care to kids (Collier & Vans, 2011). Another important aspect is that, LensCrafters staff work for longer line hours. This allows them to cater for many customers, in an economic environment characterized by extremely busy work schedules and little free time. The firm also upholds environment protection efforts, an action evident from its eyewear recycling program. All these efforts clearly depict LensCrafters