The Health Behavior Of Tobacco Use Among Adolescents

Tobacco Use Among Adolescents Karah Brasher National University Abstract This paper addresses the health behavior of tobacco use among adolescents. There are many risk factors that contribute to this health behavior, as well as risk factors that contribute to the morbidity and mortality of tobacco use among adolescents. Tobacco Use Among Adolescents Over the last decade of two there has been a huge push to end the use of tobacco products such as cigarettes and chewing tobacco. These tobacco products have been proven time and time again to cause numerous serious health conditions and can be the direct cause of deadly conditions like lung cancer, mouth cancer and heart disease. Typically when one thinks of smoking and chewing, it’s an older generation that comes to mind. However, it’s been shown that tobacco use primarily starts in the early adolescent years. The CDC states that nearly 9 out of 10 cigarette smokers, smoked their first cigarette by age 18. The numbers of adolescent smokers grow almost daily. It’s estimated that more than 3800 youth aged 18 years or younger have smoked their first cigarette, and an additional 2,100 youth and young adults become daily smokers. (CDC, 2011) Another prevalent form of tobacco use is smokeless tobacco. An example of this is chewing tobacco. Smoking tobacco has become a growing habit for adolescent males, though a small percentage of females also use it. The CDC states that as of 2014 2 out of every 100 middle school studentsShow MoreRelatedTobacco Use Among Adolescents And Young Adults1287 Words   |  6 PagesIntroduction Tobacco use among adolescents has been increasing over the years due to marketing strategies that target adolescents and attempt to promote beliefs that influence smoking behaviors. Many of the smoking behaviors are established in adolescents and young adults who are more influenced by exposure to promotional marketing advertisements such as billboards, transit ads, and other strategies that impose acceptable social norms among their peers. According to the CDC, in 2012, 6.7% of middleRead MoreSocial And Ecological Model Of Public Health1480 Words   |  6 PagesThe social/ecological model of public health is a multilevel system that emphasizes on the linkages among several factors or determinants affecting health from an individual level to a larger social network (Coreil, 2010). This model is organized according to five hierarchical levels of influence: intrapersonal, interpersonal, organizational, community, and society (Coreil, 2010). Intrapersonal level can include biological and psychological factors such as genetics, cognition, and personality; interpersonalRead MoreSubstance Abuse Among Adolescents And Their Smoking Behaviors948 Words   |  4 Pages Substance abuse among adolescents has become more common in the United States and the root of the problem is aimed towards blaming parental influence. The article, Adolescents’ perceptions of Parental; Influence on Their Smoking Behavior: A Content Analysis is mainly about a study that consisted of interviewing 35 adolescents ranging from the ages of 14 and 18 to find out if and how their parents influenced their personal smoking behaviors (Maggi et al. 2014). 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All medical and hospital services are free and health care is under the control of state[1]. Each province has at least two hospitals, and as of 2004 there were approximately 18 dentists, 31 pharmacists, 267 phy sicians, and 305 nurses per 100,000 people[2]. The World Health Organization established and supports nine adolescent-friendly clinics aroundRead MoreThe Effects Of Cigarette Smoking On Health884 Words   |  4 Pagesadversely affects health, there are more than 4 million adults reported as active smokers. In many cases, nicotine addiction began in their adolescent years. The Center for Disease Control has estimated a prevention of 1 million deaths per year and 2 million due to tobacco control and programs shifting the leading cause of death or prevalence onto the youth (quote). Despite the benefits of tobacco control policies such as the excise tax, the nicotine epidemic among adolescents continues to proliferateRead MoreAdolescent Suicide. Internationally, Suicide Ranks Fourth1507 Words   |  7 PagesAdolescent Suicide Internationally, suicide ranks fourth among the major causes of adolescents’ deaths (Peltzer Pengpid, 2015). Suicide ranks as the third major reason of adolescents’ deaths in the U.S. in addition to second in Europe (Shlosberg et al., 2014). In the United States, deaths of people among the ages of 10 and 24 are primarily related to auto accidents, accidental injuries, homicide, and suicide (accounting for 17%) (Shlosberg et al., 2014). The report also established that 14.6% ofRead More Adolescents, Mental Health, and Cigarette Smoking Essay1714 Words   |  7 Pagesthis research interested in looking at mental health and its relationship to cigarette smoking. By searching the Internet, I found myself being drawn into the discourse surrounding cigarette smoking, mental health and adolescents/adolescence. By seeing nicotine as addictive, and therefore an abuseable substance, and understanding the neurological effects nicotine has on the brain, we can see how cigarette s moking is connected to mental health. In adolescents the effect is even more pronounced becauseRead MoreSubstance Abuse : A Public Health Problem Among American Children And Adolescents1561 Words   |  7 PagesSubstance use and abuse is a definitely a public health problem among American children and adolescents. According to the Merriam-Webster dictionary, substance abuse is the excessive use of a drug or the use of a drug without medical justification. There are various different substances that adolescents are abusing. Alcohol is the most abused in adolescence with four in ten high school seniors consuming some type of alcoholic beverage in the past month and more than one in five engaging in bingeRead MoreGroup Counseling824 Words   |  3 Pagesdependency on tobacco, and alternative tobacco uses. Alternative tobacco uses include; smokeless tobacco, hookah and cigars. The topic is chosen because; tobacco is identified as a cause of mortality and morbidity rate causing an imme nse burden to the society while it is the most preventable cause. The topic is also chosen because adolescent smokers have a higher likelihood of establishing tobacco use and dependency in later life. Clinicians have recommended different forms of treatment to tobacco dependency

Death in Do Not Go Gentle, City Cafeteria, Death Shall...

Death in Do Not Go Gentle into That Good Night, City Cafeteria, And Death Shall Have no Dominion and Grandparents Death is a highly personal event. It affects each of us differently. It affected Peter Kocans man in the City Cafeteria by making him look empty and disoriented. It affected Dylan Thomas by making him think about what there was afterward, and what you could do to avoid it. Death even affected Robert Lowell by making him realise how much it changed his life. I, fortunately, seem to have avoided death in many ways, but also have been touched by it, even recently. While preparing for this essay, ironically, one of my family pets died. It was a chicken named Ellephante, which belonged to my younger sister. I†¦show more content†¦The whole of the poem, Do Not Go Gentle into That Good Night, relates quite poignantly to the demise of Ellephante, albeit in a different way than perhaps intended. Grave men, near death, who see with blinding sight Blind eyes could blaze like meteors and be gay, Rage, rage against the dying of the light. This verse especially affects me - because I know how bright Ellephantes eyes were before it died, and I know from experience what fighting chickens looked like - eyes wide, claws up - and I can imagine Ellephante rage, raging against the dog next-door. Ellephante was killed on Saturday morning, while my father and I were out shopping. My sister went into the back yard and discovered a pile of white feathers and a growling dog next door. When I returned home, my sister, aged 12, reminded me strongly of the man in Peter Kocans City Cafeteria. She seemed to have the same, empty look about her. At lunchtime, she sat, as he does, Picking absently at his (her) food In a meek confusion. I could feel, just looking at her, that something, a big part of her life, was gone and couldnt be easily replaced. There would be other chickens, sure, but none of them would be Ellephante, none of them would fly up and sit on her shoulder and peck at her hair. None of them would be that same little white ball of fluff she lovingly watched grow into a beautiful silky bantam. I can only hope that, like

Kellogs Case Study Free Essays

The management process is responsible for identifying, anticipating and satisfying customer requirements profitably. ELEMENTS OF PRODUCT Kellogg’s provide a such variety of food, their food is reliable. They are take care of providing a safe and healthy work environment. We will write a custom essay sample on Kellogs Case Study or any similar topic only for you Order Now Their food is good for health as well, which is the main point what makes product valuable to us. Core of product is benefit. Whatever is makes you satisfied is core benefits. Cornflakes is the actual product of kellogg’s, which is exist with the colour, style, branding, fashion, quality. Kellogg’s cornflakes is the most valuable, reliable, and a very popular product which is makes us satisfied to buy it. In order to satisfied core benefits company create a product. Driving product is depending on process marketing. E. g. i buy cup of coffee, augment this cup with selave when it is hot. Augmented element cost money. Augment product is created with the customer care, finance, installation, service, delivery, warranties. Kellogg’s cornflakes is also provide a customer care, it is affordable by every kind of people, we can buy it from every kind of shopping center and its widely available so easy to buy. TYPES OF PRODUCT Convection Kellogg’s is available in every shopping centre it is a breakfast so people buy it regularly and it is low priced so everyone can buy it easily. It is widely available and often high brand loyalty which is kellogg’s. Speciality Kellogg’s corn flakes is available in all superstore so people can get it easily and in competition with other brand of product corn flakes is perfect and less frequent luxury purchases. This product has got a personal selling skills. On the pack of this product they give all the information so ustomer can get all information about needs / gather lots of information before buying. Shopping Relatively expensive with infrequent purchases. Usually occurring with customer knowledge in relation to the high market brands. In relation to kellogg’s, this product is marketed within major superstores and has a variety of high competition with other known brands, e. g. Nestle. In this case, a high brand led would be cereals which would be aimed at certain customers for example weight watching customers. Unsought Distress purchases with little pleasure. Marketers need to make customers aware of where they are available to create preferences. Kellogg’s have approached this by advertising and promoting different corn flakes e. g. chocolate flakes or honey coated flakes. For the selling of product of Kellogg’s we need to understand the customer behaviour. The behaviour includes what they may buy? Why do they buy? When do they buy? And where do they buy? The modal of customer buyer behaviour includes the 4ps where market stimulation occurs. Other market stimulations include; economic, technological, political and cultural. Consumer decision making For the consumer decision making first if all we need to know about the problem then search for the reason of that then alternative evolution then purchase evaluation so then we can get purchase decision and behaviour then we can get our post purchase evaluation. BRAND LOYALTY Brand attitude There are different types of attitude for different brands. When we see the corn flakes first of all we goe the brand kellogg’s in our mind and it makes positive image in our mind, which is a very important thing for the product. Corn flakes is the very popular and reliable brand so people got a good image of this brand, so with the good and success image brand its create a positive brand attitude. Brand preference Why customer should buy that particular brand then the other brand it depend on the quality of brand, quantity of brand, prise of brand, dependability of brand. Kellogg’s corn flakes is the more quality brand, very old and trustable, good quantity, affordable, so with this preferences customer buy this brand more then the other brand. Brand allegiance When customer get satisfied with the brand they will like some change with the same product then if they find it more dependable they will continue buy that brand over the long period of time. kellogg’s is the old and trustable brand. Customers are using this brand been long time so with focus on customer needs kellogg’s providing some choices with the flavour and other product as well. E. g. coco pops, crunchy nut nutty, all bran. etc. Consumer buying decision process First of all in buying this process ther are different stages with the decision so first step is total set when u got lots of things infront of you then you recognise awareness, then consideration set after that you’ll get some selected things to choice in the choice set then can make your decision. Kellogg’s business strategy is clear and focused: * to grow the cereal business there are now 40 different cereals * to expand the snack business by diversifying into convenience foods * to engage in specific growth opportunities. Production Cornflakes are produced in significant quantities at the Trafford Park factory in Manchester, which is also the largest cereal factory in the world. Cereals derived from cornflakes A former patient of the Battle Creek Sanitarium named C. W. Post started a rival company, as we all as the major other brand of corn flakes in the United States, called Post westies. Australia’s Sanitarium also manufactures their own brand of corn flakes called Skippy corn flakes. In addition there are many generic brands of corn flakes produced by various manufacturers. ttp://www. kelloggs. co. uk/products/cornflakes/Cereal/corn_flakes. aspx Kellogg’s commitment At Kellogg’s they are committed to building great brands. they follow shared values, principles and behaviour to provide high quality and great tasting foods in a responsible manner: * They act with integrity and show respect. * They are all accountable. * They are passionate about they business, they brands and they food. * T hey have the humility and hunger to learn. * They love success. * They strive for simplicity. Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society. They founder, W. K. Kellogg, sought to â€Å"invest my money in people†. That legacy continues to guide they company and they people. Corporate responsibility is a way of life at Kellogg. They responsibilities include: * Sustainability – Understanding, managing and minimising they impact on the environment to a sustainable future for everyone. * Communities – Investing in and enriching they communities so that they can reach their full potential. They are passionate about their business, there brands and there food. * Market place – Behaving responsibly in the market place, selling nutritious products, advocating healthy lifestyles and acting with integrity and adhering to the highest ethical standards. * Work place – Promoting diversity in their work force and ensuring a safe, healthy workplace. They commitment to social responsibility is as strong today as it was when there company was founded. They are proud of their progress, but there is still much they can do. Diversity They aim is that diversity in Kellogg’s is something you can feel, see and hear – it is not just a page in the annual report. Instead diversity hits you when you walk through the door. They actively encour age individuals to be themselves and use all of their talents to contribute their best each day for the benefit of themselves, others and Kellogg’s. They desire is for a diverse and inclusive workforce regardless of; language, nationality, work-style, learning style, culture, ethnicity, job level, gender, sexual orientation, life experiences, skills, physical abilities, thinking style and marital or family status. Environment They are committed to operating a sustainable business that increases shareowner value and ensures a better quality of life for everyone, now and for generations to come. Sustainability has always been an integral part of Kellogg’s recipe for success and it will continue to be in the years to come. Kellogg’s promotes and maintains environmentally responsible practices for the benefit of there customers, consumers, employees, and the communities in which they operate. They conduct and grow there business in a manner that protects the environment and demonstrates good stewardship of there worldAs natural restheyces. Kellogg’s strives for continual improvement through the development of specific programs that address the environmental cost and impact of there activities, products and services. These programs include a commitment to use resources efficiently, minimise waste, and measure environmental impact Responsible marketing Since its foundation, Kellogg’s has been committed to informing consumers of all ages about the importance of a balanced approach to diet and physical activity. Kellogg’s has in place a global marketing code and a longstanding commitment to TV advertising in a responsible manner. This means: They will not encourage over-consumption. They will not use words like ‘king-size’ or ‘super-size’ and all there promotions will depict sensible portion sizes. * They will always present Kellogg’s breakfast cereals as part of a balanced breakfast – usually in a family context. * They will run balanced promotional calendars â €“ featuring a good mix of fun, education and overallbeing-based activities for both adults and children. * They will not target any advertising at children under six years of age. Work / life balance Creating a work environment which allows the business to deliver consistently strong results is essential to there future. Helping to create a good work / life balance is an essential part of this. Some of the initiatives run by Kellogg’s include: * Flexitime, home-working, part-time working and job share. * Career breaks, parental leave, time off for dependants and maternity and paternity leave. * Personal development planning, secondments and study leave. * On site gyms, or subsidised access to local facilities, free annual lifestyle assessments in work time, a variety of physical exercise based programmes. Health and safety Employee safety is a value at Kellogg’s. They are committed to providing a safe and healthy work environment and preventing accidents. Employees are accountable for observing the safety and health rules and practices that apply to their jobs. They are expected to take precautions necessary to protect themselves and their co-workers, including immediately reporting accidents, injuries and unsafe practices or conditions. Employees also are expected to report to work free from the influence of any substance that could prevent or impair them from performing their jobs safely and effectively. Customer information processing Personality Personality is like , if you buy a branded company car so you make personality. when people buy a kellogg’s they think about the image of kellogg’s in the market. so when customer buy a product they buy a brand. Perception Perception works in different way,e. g. we carrying clothes how people look at us, what brand you wearing. So, as the same way its depend on brand what you using. Perception is increases the prise of product. Learning is just not about academic learning but existing knowledge, our own knowledge. E. g. if i am going to buy break fast snack so i need to learn about product a to product b. We learn by application not ny remembering. Attitude from the environment and enfluence we create emotion how good or bad it like attitude. E. g. customer buying a brand to being part of group. Over a hundred years ago, the Kellogg brothers – Will Keith and John Harvey – devised a new breakfast in their quest for healthy foods. That breakfast was of course, Kellogg’s Corn Flakes †¦ The Sunshine Breakfast! Crisp, golden flakes made from the finest sun-ripened corn. Since then generations of people have been waking up to enjoy the refreshing, simple taste of Kellogg’s Corn Flakes and ice cold milk. Product details How to cite Kellogs Case Study, Free Case study samples

HR Implication of GIG Economy-Free-Samples-Myassignmenthelp.com

Question: Analyse and report on the HR Implications of Emerging working arrangements relating to the GIG Economy. Answer: Introduction The upcoming change in the employment process where the companies employ freelancers and contractors to do their jobs is known as the Gig economy. It has large a impact on the traditional economic system of workforce as it focuses on better facilities at cheaper rates compared to the organizations based on the traditional economy (Huws, Spencer and Joyce, 2016). The Gig economy flourishes as in the modern society majority of the workforce wants flexible jobs. As the traditional workforce is changing with the emergence of gig economy, the Human Resource Department of any organization, which offers gig economy-based workforce, has transforming role in the new culture (Kenney and Zysman, 2016). The HR department of any organization, which proposes freelance or contractual work, faces challenges and consumes benefits according to gig economy. The purpose of this report is to analyze the HR implications of emerging working arrangements based on the gig economy. The leading organization in Australia taken as a subject for the report is 99designs. The report will identify and investigate the HR benefits and challenges for 99designs. It will further develop possible recommendations for effective operations of 99designs as a gig economy with a flexible work environment. The report will provide recommendations of how the organization might make best use of the gig economy in its organizational structure for a positive output. Gig Economy: Concepts, Theories and HR Implication The gig economy is an organizational structure which gives its employees the freedom to have flexible work schedule, ideal for freelancers and contractual employees. From the individual workers perspective, the gig economy gives them freedom to work from any location according to their chosen time (Kenney and Zysman 2016). However, the income from this type of economy is not consistent so the employees have to work continuously or shuttle between multiple jobs. For securing work in the gig economy, workers contribute labor, time as well as capital. In gig economy, the business organizations are light in assets. In gig economy, business organizations connects providers and consumers and these business enterprises make money by providing access to services and goods, but the risks are imposed to individual gig workers instead of business organizations. The gig economy is the process of hiring labor when there is a demand. The websites like Uber, Amazon Mechanical Trunk, and Task Rabbit) helps in breaking down of work into components so that these tasks can be allotted to gig workers as per requirement. The advancement of digital and social technologies has changed the business process of an organization. The nature of work has evolved with the advent of Gig Economy and work has become modular and granular. This shift in technology has made some topics of human resource highly relevant (Acquier, Daudigeos and Pinkse, 2017). These topics are th e application of information technology for proper hiring decisions, the influence of technology on the structure of work and new arrangements for work, which become important with the advent of the Gig Economy. The management of highly fluctuating flow of work and project management is facilitated by self-employment and hiring of flexible labor. These are important aspects of the Gig Economy. Operation of the Gig Economy in Case of 99designs In the gig economic structure, freelancers or independent workers provide their services in a particular platform. The job could be wed-based as internet is one of the major platforms where the gig economy based businesses operate. In the modern digital world, the gig economy based working structure is increasingly becoming common as people prefer work from home comfortably. 99designs is an Australian company, whose global operations follow the gig economy employing freelance designers. This company has registered designers from around the world coming together through this platform (99designs.com, 2017). Freelancers could make money on the web platform of 99designs in two ways. One way of making money from this site is participating in the competition organized by the clients. From this competition, the clients could select their favorite designs and respective designers. The payment is based on the package that has been chosen by the clients at the beginning of the package (Ahluwalia 2017). The workers have three levels with accordingly fixed payment options. For example, in gold package expert designers would provide the designs and bronze package would allocate creative designers for people with lower budgets. Another way of making money in this platform is by means of private project. Either the freelancers find clients or clients would find the freelancers based on the portfolio. The freelancers in this way could work separately apart from the contests. In this way, the freelancers have a secure payment platform (99designs.com 2017). Benefits faced by the HR for the Implication of Gig Economy As discussed in this report about the changing scenario of the workforce that shifted in gig economic structure, the changing function of the HR role and policy should be taken into account. As the gig economic structure is widely acceptable in todays world and the study shows that by 2020 40% of the total population would accept it making recruitment a minor problem faced by the organization (Boatright, 2017). This is also applicable in case of 99design platform. The HR does not facing any problems regarding recruitment as many freelancers automatically register on the portal as the considering the nature of the work. Thus, the HR department of 99design is benefitted in the recruitment procedure (99designs.com, 2017). The implication of Gig Economy provides many benefits for the Hr department. The Gig economy has resulted in lower overheads, the employment of full-time workers is costly and by recruiting a flexible workforce, the HR department of 99designs can cut unnecessary cost. The gig economy has provided a small and condensed pool of talent and this talent-pool can be easily defined and filtered by the HR department of 99design to search for the right candidate who will be a perfect fit to meet the strategic goals of the organization (99designs.com, 2017). The gig workers of an organization bear the cost of their own learning and development programs, thus the learning and development overheads are lowered by the implication of the Gig economy, which proves to be highly beneficial for the HR team of an organization. Gig economy is beneficial for the HR teams because when a project is required to be completed within a tight deadline or ad-hoc revisions are necessary in the project, the hiring of flexible workers can be highly beneficial for a HR team (Kenney and Zysman 2016). In the staff selection process HR would be benefitted in the gig economic structure as discussed by Frenken and Schor (2017). According to them, gig economy provides muchsmaller and thick pool of talents that could be effortlessly identified, screened and explored by the HR team of any organization offering freelancing. This is kind of identifying the right people in the right place (Kenney and Zysman, 2016). The gig economy is beneficial for the HR team because this economy can bring expert workforce in areas of business organizations which are strategically important. The downsized departments of an organization can flex resource levels with the advent of Gig economy thus increasing the effective functioning of these departments. The flexible employment opportunity provided by the Gig economy also enhances the diversity goals of the HR teams of a business organization. The Gig economy helps the HR teams to retain key experience and skills by offering employment as per requirement ( Pompa, 2017). The flexible hiring process of the Gig economy promotes creativity and agility because individuals with different work experience become a part of the workforce of a business organization. Challenges faced by the HR for the Implication of Gig Economy The challenges faced by the HR for the implication of gig economy on the platforms like 99designs include managing remote workforce, training and meeting the consumer requirements from a shifting workforce. As the gig economic structure explores the opportunity to work for the freelancers from anywhere in the world, the HR team of this company faces challenges to reach employees from remote locations or work with the virtual short-term employees. Sometimes it is very difficult to connect directly to the freelancers as the communication is online and there may be barriers like time-zone difference or technological barriers. Any problem in the internet connection would disassociate the employer and the employee in the case of gig economy (Richardson, 2015). As the 99design is portfolio based web platform, the HR department should focus on the talent portfolio management than the talent management, which is the older traditional way. In this type of talent portfolio management, the HR is facing some challenges. The 99design has some internal employees who work for the 99design. However, the HR has to assimilate the internal employees and external freelancers based on their talent portfolio. The HR should treat the external freelancers and internal employees equally for successful implication of the HR management, otherwise, the freelancers could move to the other platforms (Guest, 2017). Other challenges include integration of the contracts terms and conditions into a seamless, cohesive whole. The HR should notice about the rewards and benefits given to the freelancers or contract based part-time employees (Elstad, 2015). The HR team of the 99design should carefully avoid challenges that the team is facing regarding the contracts terms and conditions of the freelancers. As the gig economic structure is mainly web-based and includes freelancers across the globe, the HR sometimes faces challenges regarding technological application and implication (Pompa, 2017). The HR of the 99design faces a major barrier of training and the inculcation of the organizational goals among the employees. The online recruitment process does not give the chance to the HR to filter out the incapable employees in the organization. The HR of this kind of platform like 99design is facing the problems related to smoothness and ease in managing technology (99designs.com, 2017). The social, ethical and sustainability challenges are faced by HR teams with the advent of the Gig economy. For instance, the gig economy results in disguised employment and thus the formal economy is hampered as a large number of work-force is excluded from social and labor protection(Friedman 2014). Workers in the gig economy are a part of intermittent workforce and they are not eligible for employment benefits like maternity leaves or paid holidays. The gig economy has resulted in contractual agreements, which involve multiple parties. Thus there is lack of transparency in the platform and workers do not understand which party they should rely on and with which party they should discuss critical issues(Richardson, 2015). As there are many freelancers in the platform of 99design, the HR is facing challenges in managing the quality control. This is related to the remote workforce management. As the HR has to manage workforce virtually with employees in remote areas, the HR sometimes faces challenges like work going to the inexperienced freelancers rather than most trusted and best designers. The major challenges faced by the HR managers or line managers are they operate under the pressure of managing an inconsistent workforce. In this case, they are not aware of the minimum wage legislation, safety and health issues or working time. However, if the HR managers are unaware of these types of important information, the work in this cloud-based platform will be very difficult. However, the challenges would be many as this type of working platform is new. The HR policies should be modified to overcome the emerging problems as many workers now days are much interested in gig economy. Developing Possible Responses for Operating Effectively the Gig Economy as the hyper-flexible Mode As the structure of the recruitment is constantly evolving and changing into hyper flexible mode that encompasses gig economy, accurate HR implication is also necessary. There is need to develop possible responses for effectively operating the gig economy as the flexible job structure to the freelancers. The HR needs to anticipate the changes resulting from the gig economic structure. It would be possible by conducting an HR agility audit process (Kuhn, 2016). The HR needs to focus on the work analysis of an employee whether full time or part time instead of job analysis. The management should think creatively about the possible environment in which the HR team could think about redesigning the HR policies, processes and structures that would be supportive of the gig economy (Pompa, 2017). The management has to take initiative to transform the older policies, processes and structures that only allow the internal full-time employees as organizational talents (Meister and Mulcahy, 2016 ). The HR needs to consider the external talents as valuable as the internal talents. According to this term, the HR needs to incorporate the necessary changes. Risks and opportunities for labor protection The contractual agreements in the gig economy involves multiple parties like temporary agency workers and workers engaged by outsourcing practices and subcontracting. The workers are unable to identify their employer for the purpose of collective bargaining or while complying with health and safety obligations, the workers cant identify their employer. The growth of the gig economy is exponential but the impact of the economy on rights of labor is often ignored. The gig economy results in commoditization of work as crowd-work, work-on-demand via apps are used in gig economy to match the demand and supply of work. For instance, the possibility of freedom of association is reduced in case of crowd-workers because these workers are dispersed on the internet (Richardson, 2015).There is high competition in crowd-work platforms and workers often display opportunistic behavior. Thus a healthy work environment recognized by the International Labor Organization cant be promoted with the adven t of Gig economy. The Gig economy has resulted in non-standard form of work because the workers can be terminated very easily by deactivating them or excluding them from a platform or app (Acquier, Daudigeos and Pinkse, 2017). Recommendations It can be concluded by stating that gig economy and possible implication on the HR issues have been discussed on broader sense with some references to the related literature. The gig economy is consuming the job market and it would be one of the best and accepted job opportunities by the end of 2020 (Kenney and Zysman, 2016). The gig economic structure and the related HR issues is discussed in relation to the Australia based web platform called 99design. The 99design is accepted the gig economic structure and offers freelancing jobs to the designers. In the context of the 99design, the benefits and challenges faced by the HR department of the 99desiogn have been discussed and possible responses to operate the gig economic structure in terms of HR policies and structures have been discussed. By discussing broadly the HR issues of the gig economy, it is recommended that the companies, which are offering the gig economic platform need to develop the possible HR strategies for accepting these changes. The 99design could incorporate the new HR policy of managing the clients from the remote areas as many complains is coming in this field. As the work force and work role is constantly evolving online training methods should be introduced. The HR roles and management should incorporate these changes; otherwise, it would be difficult for the companies to accept the new mode generational mode of working nature. References 99designs.com (2017).Logos, Web, Graphic Design More. | 99designs. [online] 99designs. Available at: https://99designs.com/ [Accessed 24 Nov. 2017]. Acquier, A., Daudigeos, T. and Pinkse, J., 2017. Promises and paradoxes of the sharing economy: An organizing framework.Technological Forecasting and Social Change,125, pp.1-10. Ahluwalia, R., 2017. CRITICAL APPRAISAL OF UBER BUSINESS MODEL UNDER GIG ECONOMY.INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS),6(2), pp.62-65. Boatright, J.R., 2017. The Vanishing American Corporation: Navigating the Hazards of a New Economy, by Davis Gerald F.. 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