Describing some of the rhetorical choices Essay Example | Topics and Well Written Essays - 500 words

Describing some of the rhetorical choices - Essay modelIn the McDonalds ad, there are several rhetorical choices that are evident. One is the use of overstatement as a means to exaggerate the obsession for McDonalds fare among the NFL players and coaches, in the middle of games. The initiative person mentions the menu, and the obsession becomes a kind of backdrop rap melody that the other characters then rapped to. The linguistic process that were put into their mouths consisted of variations of the burger fare, and an emphasis on bacon. There is also an element of parody as a rhetorical choice for the ad, where the intense obsession with what the players and coaches are saying on court, via lip reading, is flipped on its head so that their utterances are not about the game but about McDonalds burgers (Super Bowl 2014 Commercials Broderick).The rhetorical position in the Toyota Highlander ad, on the other hand, is essentially the same as for the McDonalds as fountainhead as for t he all of the commercials in the Super Bowl. That rhetorical situation consists of the ads trying to convey the product capacity to TV viewers and general Internet followers of the Super Bowl ads. In the Toyota ad it is take that the overall goal seems to be to entertain and to associate the Camry with images of fun and the iconic Muppets characters. Juxtaposition is a aboriginal rhetorical choice for this ad. The juxtaposition consists of the side by side placement of a relatively conventional, middle-class African American man who lives in the suburbs and drives around in a Highlander on the 1 hand, and on the other hand the psychedelic gang of the musical Muppets, headed by the wild Animal. This is a rattling good rhetorical choice, given that the Toyotas traditional image is one of being practical and reliable, if functional and lacking in the fun aspect. On the other hand, the juxtaposition with spontaneity, adventure and fun as somatic by the Muppets and by the Animal